I advise that you just accept guest blog posts from qualified, vetted people with fascinating perspectives and experience pertaining to your space. You do not desire any kind of arbitrary item of material on your website. You want material that will certainly engage and also enlighten readers while developing trust fund and authority in your area.
Instead of maintaining our procedure concealed, I wished to share RevenueZen’s guest article standards. These are the guidelines we utilize for ourselves (as well as it’s similar to the guidelines we develop for our customers when we handle their visitor post program).
Also, if you assume you would certainly make a fantastic factor to our blog, call us concerning submitting a guest blog post. If you have experience as well as experience in the B2B marketing and sales globe, we ‘d love to chat about teaming up.
Feel free to use our guidelines as a theme for creating your own guest posting guidelines. For context, these standards are usually sent after we have actually settled on working together with a person on a guest message.
Visitor Message Standards Template
Thanks for contributing to RevenueZen! We’re partnering with several of the best minds worldwide of advertising and marketing and sales to enlighten founders and revenue leaders on their development strategy. By partnering together, we intend to display your thought leadership while promoting your brand as a trusted source in your area.
Being a relatively shop agency, we obtain incoming leads constantly that aren’t rather the right suitable for our solutions. When that happens, we like to refer these leads to relied on partners.
With that in mind, right here are some standards and referrals for each and every item of content that you send.
List of Preferred Blog Post Themes and Topics
As a whole, articles we approve for guest content fall under the adhering to styles:
Material marketing
Inbound marketing
SaaS as well as startup development techniques
LinkedIn and also social marketing
Advertising tips, guides, just how to’s, and suggestions for owners
Outbound sales
Sales/marketing alignment
While brainstorming what to blog about, ask on your own these concerns:
Will this subject relate to the RevenueZen target market?
Will this article deal services (that do not require the purchase of my product)?
Am I qualified to blog about this topic?
What insight can I offer this topic that no one else can?
When in doubt, connect with me at marketing@revenuezen.com.
Note: We desire material from individuals with hands-on experience in marketing, sales, or as an owner. If you’re a freelance writer attempting to obtain experience, do not hesitate to apply individually!
Visitor Article Web Content Tips
The assisting light behind our blog is to share content that’s academic, appealing, as well as enjoyable … not product-focused or advertising.
We have actually developed a high level of trust fund with our clients because they recognize we will never ever press something on them that we don’t 110% think remains in their benefits, even when that means telling them not to utilize our solutions. Being extremely self-promotional destroys that trust, even if your suggestions is excellent.
Instead, utilize our blog to display your knowledge with prospective brand-new customers. If individuals locate your web content beneficial, they’ll research you all on their own. Furthermore, our group will happily use your web content to make warm introductions to you when suitable.
Blog posts should be 1,000– 1,500+ words in length. We discover this is a sweet spot with our audience, and also you’ll harmonize the remainder of our blog site by doing this. Longer is great, as well.
Break up your web content, so it’s simple to check out. This indicates including headings, subheadings, bullets, and also any other visual components to increase the readability of your item.
Write in a natural, conversational tone. We intend to share content that is authoritative, however not robotic. We’re producing blog site content– not Wikipedia web pages, so do not shy away from displaying your funny bone. That claimed, if your guest blog post was a motion picture, the greatest score we had actually wish to see on it is PG-13.
All content MUST BE ORIGINAL. We do not accept replicate or syndicated material as guest articles. If your article has actually appeared anywhere else online, we can not release it on our blog site. If you estimate other material, web link to it.
Constantly name your resources. We recognize that you’re a professional, however our target market might not be so certain. If you’re mosting likely to go down some statistics (ie: “open prices jumped 55 percent over night”), link back to the original source.
Speak about your real-world experience. Talk about blunders you’ve made, intends you’ve developed, as well as techniques you have actually carried out. Draw on your own individual experience to speak authoritatively about what you recognize.
Take a placement. If you differ with usual wisdom on a subject, talk about why the mainstream point of view is wrong or deceptive. Back up your viewpoint with realities. Take screenshots. Include fascinating data. Support your debates with exterior recommendations.
Other Things to Include in Your Guest Message
Data. Research reveals that 94 percent of individuals are 53 percent more probable to think content that’s supported by 26 percent much more data. (Okay, that’s made up. However try to include proven very first or third party research study, stats, and also information in your article.).
Outbound Links. Does someone else have a terrific viewpoint on a subject? Wish to make sure people know a certain meaning of a word or principle? Link to it. See to it these web links are to reliable sites. Only link to your website if it’s a very appropriate blog post.
Listings and also Bullets. We’re followers. Readers are fans. Most people skim articles up until they find the value. Bullet factors make this simple.
Actionable Takeaways. Wrap up the takeaways of your article as bullet points at the end of your post.
NOTE: * RevenueZen books complete editorial control and may modify or modify entries as we please. These tweaks consist of anything from getting rid of way too much self-promotion, to enhancing for SEO, modifies both tiny and also large, and also much more.
Visitor Article Logistics.
First, we’ll team up and also agree on a subject and also title. Don’t begin creating up until we’ve done this!
As soon as we have actually settled on the subject, give me a due date for when you expect to send the short article for us to assess.
After you’ve composed your draft, send it to me as a Google Doc. Make use of these sharing setups:.
On– Anyone with the link;.
Accessibility– Can edit.
I’ll make edits in this Doc, so make a duplicate if you would love to maintain an initial variation of your writing.
Send a short, couple sentence bio. This can consist of a link to your LinkedIn account and/or your site.
I’ll allow you understand when the article is set up to go live.
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